There was a time, not too long ago, that everyone was advocating the use of sports drinks to aid hydration, electrolyte replenishment and overall sporting performance. I saw it with my own eyes. As a performance coach in an academy setting, I would travel the junior circuit, going from tournament to tournament. Youngsters would be gulping down neon coloured Gatorades yet could barely see over the net.
But then, a wave of anti-sugar marketing ads began coming to light. And all of a sudden, sugar-free sports drinks became the norm (if you were seen with a ‘regular’ Gatorade, you’d receive a long, evil stare from coaches, parents and other players).